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I'm not sure why so many people wear texts on their clothing and on their skin.  Perhaps they feel that such portable writing serves to individualize us- make us feel special. In this day, age, and society individualism is a precious resource. The human population has expanded so far past the age of small towns and tight-knit communities in which everyone knows each other that most of us barely even know who our neighbors are. Therefore the only way to identify ourselves in a world in which we feel wholly insignificant and lost in is to make a statement- and that statement is through texts that we wear. If we wear something we are interested in, it makes a point about who we are and leads to connection with other equally lost human beings. For example, a person who has a Harry Potter tattoo will feel a bond with other Harry Potter tattoo bearers and might become best friends. This event would not occur without the text. Same with if someone wears a Glee t-shirt or a baseball hat. Humans create relationships through known ties that are shared between them and so texts speed up this process.