Pantene is a hair care product company that uses commercial advertising to spread their logo and message to a wider audience. One popular Pantene commercial accomplishes this through the alleged remarkable transformation of a deaf girl learning to play violin, embodying Pantene's butterfly logo and their message to shine.
The girl's dream of playing violin is impeded by her inability to hear and the bullying she receives for her differences. Her outlook is symbolized by the grey color tone of the commercial and it continues until the girl's life changes dramatically. She finds a friend, imagines violin music in her mind, and even rivals another musician in her school. During this transformation of caterpillar to butterfly, the commercial is increasingly pierced by color and light until at last the girl breaks free from her social inadequacies. With the help of Pantene, the downhearted heroine shines in a competition, whips her beautiful hair, and is applauded by the world. Without Pantene, the whole story plot would have been exposed to be a fake and an implausible fairytale.
No comments:
Post a Comment